Booking Ali Sethi

Ali Sethi is a Pakistani-born singer, songwriter, and novelist who has become a global icon for his ability to modernize South Asian classical music while infusing it with contemporary sounds. Born in Lahore in 1984, Sethi initially pursued literature, graduating from Harvard University and publishing the acclaimed novel The Wish Maker in 2009. However, his passion for music soon took center stage, leading him to explore ghazal, qawwali, and classical traditions under the guidance of legendary mentors like Farida Khanum.

Sethi’s career took off with his appearances on Coke Studio Pakistan, where his soulful renditions and reinventions of classical works introduced him to a wider audience. His ability to bridge the gap between heritage and innovation set him apart, appealing to both traditionalists and younger, global listeners.

His breakthrough moment came in 2022 with “Pasoori”, a collaboration with Shae Gill, which became one of Spotify’s most streamed songs worldwide, topping charts in Pakistan, India, and across the diaspora. The track’s fusion of Punjabi lyrics, Middle Eastern instrumentation, and global pop sensibilities made it a viral anthem, praised by outlets like The New York Times, NPR, and Rolling Stone.

Beyond Pasoori, Ali Sethi has continued to release music that explores love, identity, and cultural exchange, including “Chan Kithan”, “Rung”, and “Dil Ki Qasam”. He has collaborated with international artists, performed at major venues such as Coachella 2023, and been recognized as a cultural ambassador for South Asian music.

Live, Ali Sethi is a captivating performer, weaving stories with his vocals and transporting audiences through centuries of musical tradition while keeping the sound fresh and contemporary. His shows are both intimate and universal, resonating with diverse audiences worldwide.

Booking Ali Sethi ensures a powerful, culturally rich performance that combines tradition, innovation, and star power.