Booking Amaarae

Amaarae (born Ama Serwah Genfi) is a Ghanaian-American singer, songwriter, and producer who has become one of the most innovative and boundary-pushing voices in global music. Born in New York and raised between Atlanta and Accra, she grew up immersed in diverse cultural influences, from African highlife and Afrobeat to American R&B, pop, and alternative rock. This eclectic background informs her signature sound — a fusion of Afropop, R&B, and experimental electronic elements.

Amaarae’s breakout moment came with her 2017 debut EP Passionfruit Summers, which introduced her as a fearless new voice with a sharp fashion-forward aesthetic. In 2020, she released her debut album The Angel You Don’t Know, earning critical acclaim from outlets like Pitchfork, The Guardian, and Rolling Stone for its bold blend of genres and unapologetic storytelling.

Her single “Sad Girlz Luv Money” (with Moliy) went viral on TikTok in 2021, later remixed with Kali Uchis, amassing hundreds of millions of streams and establishing Amaarae as an international star. Other standout tracks like “Fancy”, “Leave Me Alone”, and “Co-Star” showcase her ability to balance playful sensuality with emotional depth.

Amaarae has been recognized by Billboard, NPR, and the BBC as a rising global artist, and she has performed at major festivals including Coachella, Afropunk, and Primavera Sound. Her bold visuals, often blending avant-garde fashion with surreal aesthetics, further cement her as not just a musician but a cultural icon.

Beyond her artistry, Amaarae is a vocal advocate for gender expression, identity, and empowerment, challenging norms in both African and global music spaces.

Booking Amaarae means bringing one of the most exciting voices of the Afrofusion generation to the stage — a performer who merges innovation, style, and global appeal.