Booking bby

bby is an emerging singer, songwriter, and producer whose music bridges the worlds of bedroom pop, alternative R&B, and internet-era nostalgia. Born in the United States, he began releasing music in the early 2020s, quickly gaining attention for his delicate vocals, emotional honesty, and cinematic soundscapes. His breakout moment came with the viral single “idwk”, which spread across TikTok and streaming platforms, earning millions of plays and introducing his signature sound — melancholy lyrics wrapped in smooth, minimal production.

Influenced by artists like Frank Ocean, Joji, and The Weeknd, bby crafts introspective songs that explore love, anxiety, and modern identity. His discography includes standout tracks such as hotline, u love it, and be someone, blending lo-fi textures with polished pop sensibilities. Critics describe his music as “sad-boy pop with confidence” — intimate yet ready for the big stage.

Beyond streaming success, bby has established himself as a visual artist, directing and designing much of his own aesthetic — from moody music videos to cover art inspired by 2000s internet culture. His performances combine soft lighting, emotional storytelling, and sleek choreography, creating a deeply immersive live experience.

In just a few years, bby has evolved from an independent online act into one of the most promising names in alternative pop. With an ever-growing global fanbase and collaborations on the horizon, he continues to push the boundaries of modern pop expression.