Playboi Carti

Playboi Carti (Jordan Terrell Carter), born September 13, 1995, is an American rapper and record label founder from Atlanta, Georgia. Known for his eccentric vocal delivery and avant-garde approach to hip-hop, he is recognized as an influential figure in modern rap and a pioneer of the rage microgenre. His music combines atmospheric production with unconventional vocal techniques, including his signature “baby voice,” prioritizing mood and artistic persona over traditional lyricism.

Carter began his recording career in 2011 under the stage name Sir Cartier, releasing early tracks on SoundCloud. He signed with underground label Awful Records in 2014 and later with ASAP Rocky’s AWGE imprint under Interscope Records in 2016. His 2017 eponymous debut mixtape reached number 12 on the Billboard 200, introducing singles “Magnolia” and “Wokeuplikethis” (featuring Lil Uzi Vert). His debut studio album, Die Lit (2018), debuted at number three on the Billboard 200 with strong commercial performance.

His second album, Whole Lotta Red (2020), achieved number-one status on the Billboard 200 and was subsequently ranked among the greatest hip-hop albums by Rolling Stone. In 2019, Carter founded the record label and rap collective Opium, which has signed artists including Ken Carson, Destroy Lonely, HXG, and ASAP Nast. Following notable collaborations including Travis Scott’s “Fein” (2024) and Kanye West and Ty Dolla Sign’s “Carnival” (2024)—his first Billboard Hot 100 number-one single—Carter released his third album, Music (2025), which debuted at number one on the Billboard 200. The album spawned “Evil J0rdan,” which debuted at number two on the Hot 100.